Head of Product Design

Germany-based smart party-planning platform that uses AI to connect people with venues, catering, entertainment and decoration vendors. Working closely with the founders to match business goals with user needs, and owning the product production process.

Product Designer

Leading lighting manufacturer in the Middle East with 100+ models and offices in Iran and the UAE. Designing websites and software for customers and sales representatives, aligning stakeholder goals with user needs and working closely with engineering teams.

Senior UI/UX Designer

Architecture studio known for fresh ideas. Designed the website and shaped social-media content, then led an idea-driven campaign that ran across the site, social channels and billboards — growing the studio’s reputation.

UI/UX Designer

Nationwide chain of stores that also supplies other retailers. Helped the company sell more by creating its online store, working on both B2B and B2C sales and the product strategy behind each.

Freelance Product Designer

Alongside my in-house roles, I’ve helped many startups take shape and succeed — designing websites and apps, and working closely with founders on market strategy.